Why Use a pURL Campaign?

"When pURLs are implemented well, you can create a continuous personalized marketing message that extends from mail piece to Web site... pURLs enable the personalization of direct mail, while providing the benefits of Web design... Customer tracking is another pURL plus... Once you start exploring the possibilities with pURLs, which can be personalized to any degree that your budget can bear, you'll come to see them as an invaluable tool."
Target Marketing Magazine

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Recent pURL News

October 3, 2012

Making Sure Your Email Techniques Are Current

Email works great with pURL marketing, but if you're going to use a current tactic such as personalized URLs, you'll want to make sure your email is current also. You'll want to make sure your email message is...

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August 1, 2012

Creative One-to-One Marketing - or creepy invasion of privacy?

July 13, 2012

USPS QR Code Discount Receiving Mixed Reviews

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